Not many companies can claim to have played a role in changing the way people look at a particular product. Even the ones who do make tall claims like this stand the risk of falling short of factual evidence. One notable exception is Dunlop. It has, in more than a dozen different ways, changed perceptions of the tyre industry as a whole.
This post will highlight the five most significant of those. Before you begin, note that Dunlop borrows its name from John Boyd Dunlop, the Scottish man who ‘re-invented’ the pneumatic tyre. This Scot spent most of his life in Ireland but made his name in Birmingham, England.
In a way, his company is now as cosmopolitan as its founder.
Specialised International Factories
Dunlop was the first major to hit upon the strategy of setting up individually dedicated factories for its many types of tyres. Tyre technology is more complicated than most people think. They vary based on seasons as well as on usage purposes.
A factory which specialises in manufacturing summer tyres may not have the same assembly lines for making their winter counterparts. Dunlop set up manufacturing units in areas as diverse and far-flung as Luxemburg, China, Poland and Ohio.
Entering into Joint Ventures (JVs)
JVs are a lifeline to major international businesses. Dunlop began introducing this concept well before it became fashionable. Pairing with local companies on the ground which knows the reality is of enormous help. One notable example is a JV that Dunlop had with Sumitomo Rubber Industries in Japan.
This venture, incidentally, still stands. The only thing that has seen a change is the ownership patterns.
Competing in Performance Racing and Enduring Racing Championships
Taking part in both standard racing and endurance racing events sends out two different messages: that this company is capable of manufacturing tyres of both kinds, and garnering eyeballs of viewers of both genres.
Most F1 fans do not typically follow endurance races like 24 Hours of Le Mans. The reverse is also true. By participating in Formula 1 racing events, Dunlop has cut down on advertising costs by a significant margin.
One of the first companies to incorporate complete automation in its manufacturing business was Dunlop. This company realised that it was the technology of the future, and invested a considerable amount of money on it. That is a reason why you can now easily get a set of cheap tyres in Spalding and everywhere else.
Besides, automation also cuts down on labour-intensive processes and reduces human errors.
Implementing New Research Findings
Michelin may have been the first company to invent run-flat models, but Dunlop was the first to manufacture all-season tyres. These tyres are now in high demand in most countries. Besides, the idea of cutting down on tyre noise to reduce noise pollution was also one of Dunlop’s brainchildren.
If you are looking for such models, make sure you check out the extensive range of Matmore Motor Parts tyres in Spalding. Besides, they will be cheaper than most tyre brands.